12-hour core
Overnight dryness is the hero claim, designed so sleep training can survive the night.
Designed in Dubai · نومة هنيّة
Twelve dry hours.
For both of you.
nooma is a premium baby diaper engineered for Gulf summers: breathable, ridiculously soft, and free of the stuff you can’t pronounce. Launching soon across the UAE.
12-hour drynessMade for 45° summersNo fragrance, lotion or chlorine
soft sleeps ✦ نومة هنيّة ✦ dry mornings ✦ zero nasties ✦ صباح النور ✦ easy nights ✦
Why nooma
We’re new parents too.
Almost every diaper on a UAE shelf was designed somewhere else, for somewhere cooler.
Nobody built around how families live here: the heat, the humidity, the school run in July.
So we built nooma to protect your baby’s sleep, and yours.
The diaper
Made for long nights and hot days.
Four practical decisions, all pointing to the same thing: calmer sleep.
Desert-breathable
Airflow engineered around 45° heat and the humidity Gulf summers bring.
Zero nasties
No fragrance, lotion, chlorine or latex. The full ingredient list belongs on the front of every pack.
Grows with you
A subscription designed to resize over WhatsApp, without the usual admin.
Built for the Gulf
Babies here live in the heat. Their diaper should get that.
Climate is not a footnote. It is part of the design brief.
45°
summer days designed in
12h
overnight dryness goal
0
fragrances, lotions, chlorine bleaching or latex
Find their fit
A quick size check.
Enter your baby’s current weight for a starting point. Final launch sizes are still being confirmed.
Medium range
A balanced fit for busy little legs.
The subscription
The right fit, before you run out.
Tell us about your baby
A two-minute quiz about age, weight and sleep habits.
Your box arrives monthly
Free delivery across the UAE, timed before you run out.
It grows with them
Size up, pause or cancel over WhatsApp in under a minute.
Never do the 11pm pharmacy run again.
Good questions
FAQ
Softer sleeps are coming.
Join for first access, founding-member pricing, a say in what we build, and a trial pack for feedback.
No spam. We have diapers to design.